Innovators-They are the originators of new ideas and generally are not acknowledged as leaders or policy makers.
Early Adopters-They are those who know a good idea when they see it.
Middle Adopters-They are the majority. They will respond to the opinions of others.
Late Adopters-They are the last group to endorse an idea. They often speak against proposed changes and may never verbally acknowledge acceptance.
Laggards-They are always against change. Their commitment is to the status quo and the past. Often they try to create division within the organization.