• Always come to work as early as you want your staff to be in.
• Dress the way you want your staff to dress.
• Handle your problems on a one-to-one basis.
• Always show your boss respect in front of your sales staff.
• Spend a little time each day with individual staff members.
• Teach them what you do right.
• Admit your errors as quickly as you want others to admit theirs.
• Go on at least one sales call with each sales person each week.
• Never assign a rookie to a major account.
• Never get drunk with your staff.
• Never get drunk with your boss.
• Never get drunk.
• If you blow up, apologize immediately upon calming down.
• Go for a walk around the block before you blow up.
• Never let programming organize a sales promotion.
• Go to two lunches per week with your biggest clients.
• Make your sales meetings informative and interesting.
• Make your sales meetings as short as possible.
• Schedule a weekly meeting with your boss to recap sales for the week.
• Work with the PD, Creative, or promotions department, not around them.
• Make all your staff live under the same rules..
• Develop a creative program with cash bonuses to copy department program department or promotions department.
• Develop a master testimonial book.
• Keep the “promotional sheets” in the sales bins fresh and current.
• Go on as many national sales trips as possible.
• Understand the role of the reps they sell- you motivate and lead.
• Hire the best salespeople you can find.
• Hire your replacement.
• Don't answer a question with “Because I said so”.
• Learn your traffic system and inventory system so you can understand it.
• Demand 10 new sales contacts per week from your direct retail staff.
• Have a quarterly sales meeting outside the office.
• Make sure you have a great assistant.
• Buy your own tape recorder and write your memo’s on it.
• Go to dinner with each staff member to get to know them.
• Develop a sales person of the month award.
• Invite your boss to sales meetings once a month.
• Go to lunch once a month with the boss.
• Never make your boss wait.
• Learn word processing, e-mail, and social media.
• Read the Wall Street Journal/Financial review every morning or other appropriate business publication.
• Assign political advertising to one person.
• Get rid of the negative force on your staff.
• Talk to your fellow sales managers in the market once a month.
• Badmouth competitors rather than your own medium.
• Never badmouth your boss or company to anyone.
• Never badmouth a sales person in your team to anyone.
• Get an order bell for the sales office.
• Always get excited about an order.
• Always get upset about a cancellation.
• Make ‘budget’ making an event every month.
• Don't go home until your work is finished each day.
• Make sure you go home when you leave the office.
• Quit smoking.
• Exercise.
• Don't take your job home to your family.
• Don't take your family to the job.
• Dress the way you want your staff to dress.
• Handle your problems on a one-to-one basis.
• Always show your boss respect in front of your sales staff.
• Spend a little time each day with individual staff members.
• Teach them what you do right.
• Admit your errors as quickly as you want others to admit theirs.
• Go on at least one sales call with each sales person each week.
• Never assign a rookie to a major account.
• Never get drunk with your staff.
• Never get drunk with your boss.
• Never get drunk.
• If you blow up, apologize immediately upon calming down.
• Go for a walk around the block before you blow up.
• Never let programming organize a sales promotion.
• Go to two lunches per week with your biggest clients.
• Make your sales meetings informative and interesting.
• Make your sales meetings as short as possible.
• Schedule a weekly meeting with your boss to recap sales for the week.
• Work with the PD, Creative, or promotions department, not around them.
• Make all your staff live under the same rules..
• Develop a creative program with cash bonuses to copy department program department or promotions department.
• Develop a master testimonial book.
• Keep the “promotional sheets” in the sales bins fresh and current.
• Go on as many national sales trips as possible.
• Understand the role of the reps they sell- you motivate and lead.
• Hire the best salespeople you can find.
• Hire your replacement.
• Don't answer a question with “Because I said so”.
• Learn your traffic system and inventory system so you can understand it.
• Demand 10 new sales contacts per week from your direct retail staff.
• Have a quarterly sales meeting outside the office.
• Make sure you have a great assistant.
• Buy your own tape recorder and write your memo’s on it.
• Go to dinner with each staff member to get to know them.
• Develop a sales person of the month award.
• Invite your boss to sales meetings once a month.
• Go to lunch once a month with the boss.
• Never make your boss wait.
• Learn word processing, e-mail, and social media.
• Read the Wall Street Journal/Financial review every morning or other appropriate business publication.
• Assign political advertising to one person.
• Get rid of the negative force on your staff.
• Talk to your fellow sales managers in the market once a month.
• Badmouth competitors rather than your own medium.
• Never badmouth your boss or company to anyone.
• Never badmouth a sales person in your team to anyone.
• Get an order bell for the sales office.
• Always get excited about an order.
• Always get upset about a cancellation.
• Make ‘budget’ making an event every month.
• Don't go home until your work is finished each day.
• Make sure you go home when you leave the office.
• Quit smoking.
• Exercise.
• Don't take your job home to your family.
• Don't take your family to the job.
RSS Feed
