- Be passionate about each project you work on.
- Be driven by an opportunity and create a product for it.
- Always be open to talent who can help.
- Do your best to make the product intuitive, so a user’s manual isn’t needed.
- Be really honest with yourself about your products.
- Ensure that the products represent you and your traits as a person.
- Work through your people and celebrate as a unit with every success.
- Keep innovating to get closer and closer to your ideal, your vision of perfection that goes beyond the currently achievable reality.
- Don’t listen to people who say it can’t be done.