If you cannot say "follow me" to your followers -and mean it- then you've got a problem. A big one!
"Follow my values. Follow my integrity. Follow my work ethic, my commitment and my communication patterns. Fight as I fight. Focus as I focus. Sacrifice as I sacrifice. Love as I love. Admit wrong as I admit wrong. Endure hardship as I endure hardship"
When requesting these actions from your team, back them up.