Clearly defining and communicating a code of ethics and code of conduct for selling will help your business meet its ethical selling obligations. Demonstrating ethical sales practices is good business - it helps earn the trust and loyalty of your customers and strengthens your reputation.
Developing a code of ethics for your business helps build a culture of ethical selling. Your code of ethics might simply be a statement of principles defining the way you operate, make decisions and treat your customers, suppliers and industry peers. For example, your code of ethics might include statements such as:
*We recognise that what we do is more important than what we say.
*We give our customers and suppliers honest, accurate information.
*We make sure our customers' purchasing decisions are based on their preference, not our pressure.
*We sell our customers products today that will encourage them to return to us tomorrow.
Developing a code of ethics for your business helps build a culture of ethical selling. Your code of ethics might simply be a statement of principles defining the way you operate, make decisions and treat your customers, suppliers and industry peers. For example, your code of ethics might include statements such as:
*We recognise that what we do is more important than what we say.
*We give our customers and suppliers honest, accurate information.
*We make sure our customers' purchasing decisions are based on their preference, not our pressure.
*We sell our customers products today that will encourage them to return to us tomorrow.
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