A goal will never be achieved if an action plan is not put into place, whether it is created by management or with the help of employees. Without a plan, even the most effective of goals quickly turns into wishful thinking. For example, a goal to raise sales by 25% over the next 12 months will not be achieved simply by telling salespeople to ‘sell more’ without any additional support or planning.
When set well, goals can be an invaluable tool to motivate higher staff performance and productivity. Goals provide employees with a challenge to work towards whilst focusing their efforts on what matters. On the other side, goals help employers manage performance, set expectations and reward staff for contributing where it’s needed most.
When setting goals, leaders must carefully consider how to ensure they are achievable, well-planned and supported, to avoid damaging staff morale and performance.
When set well, goals can be an invaluable tool to motivate higher staff performance and productivity. Goals provide employees with a challenge to work towards whilst focusing their efforts on what matters. On the other side, goals help employers manage performance, set expectations and reward staff for contributing where it’s needed most.
When setting goals, leaders must carefully consider how to ensure they are achievable, well-planned and supported, to avoid damaging staff morale and performance.
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